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Monday, July 17, 2006

Search engine optimisation and sunshine

Beware of dodgy SEO practices
That's what my weekend consisted of. I spent a good few hours writing SEO content for every page of a 65-page website.

So whilst the sun shone, and the Springboks surrendered, the SEO professional spun page titles, keywords, descriptions, image names and alt tags. I hope it's all worth it.

It's a multilingual, multinational site driven by a pretty fancy content management system. Fortunately for me, I was only tasked with the English SEO copy. It's difficult enough to suss out search engines in English, let alone Spanish, Swedish and Korean!

Now time to get back to reading "Getting Ranked First of Google" - an unintentional guide to the most dodgy Search Engine Optimisation practices ever! Oh dear.

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